Engage Your Reader

Watch this tip or read on.


Engage Your Reader


To make sure your emails are being read, be concise.


Thanks to social-media character limits and texting shortcuts, we’ve become accustomed to shorter messages.


Keeping the reader’s attention is challenging, so for emails, use:

  • 1 subject per email
  • 1-3 sentences, at most, per paragraph
  • bulleted points instead of full sentences
  • colour, bold, or altered type size to draw attention to what’s important

When responding to a reader’s reply, start with a genuine compliment (e.g., “Thanks for your speedy response”). It sets a positive tone and increases the odds that your questions will be answered.









Client Feedback

“Karen showed me how to save time and prioritize my email. She got straight to the point and provided excellent feedback in an area that was causing me stress.”

– Owner, Ag Grow Consulting


Writing and Responding to Professional Emails